Video: How to Hire the Best People for Your Jewelry Store

Candidates in their 20s and 30s think differently from older generations.

Video: Use This Low-Tech Secret to Bring More Jewelry Customers Through Your Door

Video: How to Greet Jewelry Customers Without Sounding Like a Salesperson

Podcast: Making the World a Better Place in Steps Both Big and Small

When It’s Time for Something New, Call Wilkerson

Published

6 months ago

March 11, 2019

Jimmy DeGroot

FINDING GOOD EMPLOYEES is difficult for jewelers everywhere, says jewelry store training expert Jimmy DeGroot.

Part of the reason is that candidates in their 20s and 30s think very differently from people of earlier generations.

In the video below, DeGroot explains how to identify, hire and retain the best people.

Watch the video:

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

Jimmy Degroot

Video: How to Greet Jewelry Customers Without Sounding Like a Salesperson

Here’s an approach for striking the right balance.

Published

2 days ago

September 17, 2019

Jimmy DeGroot

HOW SHOULD YOU greet customers when they walk through the door?

The challenge is to be friendly but not come off as too salesy, says jewelry store training expert Jimmy DeGroot.

In this video, DeGroot and Brad Huisken offer an approach for striking the right balance.

Jimmy Degroot

Video: How to Get Rid of Negative Thoughts in Your Work as a Jeweler

It’s better to embrace positivity.

Published

1 week ago

September 11, 2019

Jimmy DeGroot

NEGATIVITY DOESN’T HELP anybody, and it’s best to get rid of thoughts, words and actions that bring people down, says jewelry store training expert Jimmy DeGroot.

In this video, DeGroot explains how to make a habit of embracing positivity.

Jimmy Degroot

Video: How to Show Your Jewelry Customers That You Truly Care

Here are a few ideas for connecting with people.

Published

3 weeks ago

August 29, 2019

Jimmy DeGroot

THE BEST SALESPEOPLE sincerely care about other people, says jewelry store training expert Jimmy DeGroot.

Assuming this describes you, don’t be afraid to show it. In this video, DeGroot borrows ideas from Jack Mitchell‘s Book Selling the Hug Your Customers Way and provides ideas for connecting with people.