Video: How to Hire the Best People for Your Jewelry Store

Candidates in their 20s and 30s think differently from older generations.

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Video: Increase Your Jewelry Sales Through Add-Ons

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Published

8 months ago

March 11, 2019

Jimmy DeGroot

FINDING GOOD EMPLOYEES is difficult for jewelers everywhere, says jewelry store training expert Jimmy DeGroot.

Part of the reason is that candidates in their 20s and 30s think very differently from people of earlier generations.

In the video below, DeGroot explains how to identify, hire and retain the best people.

Watch the video:

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

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Jimmy Degroot

Video: Increase Your Jewelry Sales Through Add-Ons

It’s a simple way to grow your profits.

Published

6 days ago

November 13, 2019

Jimmy DeGroot

ADD-ONS ARE AN EASY way to increas your profits.

Brad Huisken defines an add-on as “any sale you create over and above what the customer came in for.”

In this video, jewelry store training expert Jimmy DeGroot talks with Huisken about simple ways to make more of these sales.

Take a look:

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Video: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers

Sometimes jewelers flub the easy sale.

Published

2 weeks ago

November 7, 2019

Jimmy DeGroot

ONE TYPE OF CUSTOMER that jewelers encounter is the “gonna buy” type.

They fully intend to make a purchase if they find what they’re looking for. Unfortunately, sometimes jewelers flub what should have been an easy sale.

In this video, jewelry store training expert Jimmy DeGroot discusses this type of client with Brad Huisken.

Take a look: