IT’S COMMON FOR JEWELERS — newbies and old hands alike — to ask their clients, “What’s your budget?”

It’s not a good question, says jewelry store training expert Jimmy DeGroot.

In the video, he talks about the approach you should be taking instead.

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IN THIS EPISODE of “Jewelry Store Possible,” jewelry store training expert Jimmy DeGroot talks about a woman named Cathy who started out as a bartender and ended up with a high-flying career in jewelry retail.

She didn’t get to an income of $150,000 a year by sticking to convention.

Jimmy explains how a creative approach and plenty of hard work helped her get ahead.

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AS A JEWELRY-STORE OWNER, you shouldn’t fear your competitors — but you should get to know them, says jewelry store training expert Jimmy DeGroot.

It’s important to know what they do well (and poorly), what products they carry, and how you might work in a complementary way.

In the video below, DeGroot talks about why and how you should find out what other local jewelry stores are up to.

Watch the video: