Connect with us

Video: How to Improve Your Marketing Efforts with a Joint Venture

Here’s a smart way to partner with other non-competing businesses.

mm

Published

on

What if there were a way to get customers through the front door at no up-front cost?

There actually is, says marketing expert Jim Ackerman.

In the video below, he talks with Paul Furse about joint ventures. They’re a way to take advantage of your relationships with non-competing businesses to build your own business.

Take a look:


Video: How to Improve Your Marketing Efforts with a Joint Venture

Advertisement

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular