Connect with us
mm

Published

on

Talking about the features and benefits of the products you’re selling isn’t enough, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that you need to explain what’s great about you and your jewelry store.

DeGroot recommends that you use a certain type of statement in your sales presentation. In fact, you should memorize at least 10 of these “silver bullets.”

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Aging Inventory Sale? There’s a Science to Maximizing Results

Craig Husar, president of Lyle Husar Designs of Milwaukee, WI, has tried to organize sales of his aging inventory before he let Wilkerson do one for him. “If it had been up to me, I probably would have used the same methods I’ve always used and I would have gotten the same results I’ve always been disappointed with,” he says. After Wilkerson, there’s no going back. “Everything Wilkerson brought to the table just elevated this event higher than anything I’ve ever experienced before.”

Promoted Headlines

Jimmy Degroot

Video: When Should a Jeweler Fire Someone?

A bad employee can poison your business.

mm

Published

on

WHEN SHOULD YOU let an employee go?

A bad employee can poison your business. The person can drive away co-workers and even cause you to lose customers.

In the video below, Jimmy DeGroot explains that you’ll eventually than yourself for getting rid of a staff member who is no longer a fit for the organization.

Watch the video:


Continue Reading

Jimmy Degroot

Video: How to Hire the Best People for Your Jewelry Store

Candidates in their 20s and 30s think differently from older generations.

mm

Published

on

FINDING GOOD EMPLOYEES is difficult for jewelers everywhere, says jewelry store training expert Jimmy DeGroot.

Part of the reason is that candidates in their 20s and 30s think very differently from people of earlier generations.

In the video below, DeGroot explains how to identify, hire and retain the best people.

Watch the video:



Continue Reading

Jimmy Degroot

Video: Don’t Miss the Biggest Opportunity to Improve Profits in Your Jewelry Store

Boost your cash flow and profitability — along with your employees’ careers.

mm

Published

on

YOUR EMPLOYEES should be selling at least 10 times their pay, says jewelry store training expert Jimmy DeGroot.

No excuses.

But sometimes that’s easier said than done.

In the video below, he explains that there’s one surefire way to help them improve. It will boost your store’s cash flow and profitability, and it will help your employees to enjoy their work more.

Watch the video:


Continue Reading

Most Popular