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Talking about the features and benefits of the products you’re selling isn’t enough, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that you need to explain what’s great about you and your jewelry store.

DeGroot recommends that you use a certain type of statement in your sales presentation. In fact, you should memorize at least 10 of these “silver bullets.”

Watch the video:


Video: How to Make Your Customers Think, ‘This Is My Jeweler’

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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