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Talking about the features and benefits of the products you’re selling isn’t enough, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that you need to explain what’s great about you and your jewelry store.

DeGroot recommends that you use a certain type of statement in your sales presentation. In fact, you should memorize at least 10 of these “silver bullets.”

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Jimmy Degroot

Video: How to Get Rid of Negative Thoughts in Your Work as a Jeweler

It’s better to embrace positivity.

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NEGATIVITY DOESN’T HELP anybody, and it’s best to get rid of thoughts, words and actions that bring people down, says jewelry store training expert Jimmy DeGroot.

In this video, DeGroot explains how to make a habit of embracing positivity.

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Jimmy Degroot

Video: How to Show Your Jewelry Customers That You Truly Care

Here are a few ideas for connecting with people.

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THE BEST SALESPEOPLE sincerely care about other people, says jewelry store training expert Jimmy DeGroot.

Assuming this describes you, don’t be afraid to show it. In this video, DeGroot borrows ideas from Jack Mitchell‘s Book Selling the Hug Your Customers Way and provides ideas for connecting with people.

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Jimmy Degroot

Video: How to Sell Jewelry When You Don’t Feel Like Selling

There are ways to get back into a sales mindset.

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EVEN WHEN YOU LOVE your job, there will be times when you just don’t feel like being “on.”

When your job is to sell, that presents a challenge.

But there are things you can do to snap out of it and get back into a sales mindset, says jewelry store training expert Jimmy DeGroot.

He provides some tips and tricks in the video below.

Watch the video:

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