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Talking about the features and benefits of the products you’re selling isn’t enough, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that you need to explain what’s great about you and your jewelry store.

DeGroot recommends that you use a certain type of statement in your sales presentation. In fact, you should memorize at least 10 of these “silver bullets.”

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Jimmy Degroot

Video: Increase Your Jewelry Sales Through Add-Ons

It’s a simple way to grow your profits.

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ADD-ONS ARE AN EASY way to increas your profits.

Brad Huisken defines an add-on as “any sale you create over and above what the customer came in for.”

In this video, jewelry store training expert Jimmy DeGroot talks with Huisken about simple ways to make more of these sales.

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Video: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers

Sometimes jewelers flub the easy sale.

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ONE TYPE OF CUSTOMER that jewelers encounter is the “gonna buy” type.

They fully intend to make a purchase if they find what they’re looking for. Unfortunately, sometimes jewelers flub what should have been an easy sale.

In this video, jewelry store training expert Jimmy DeGroot discusses this type of client with Brad Huisken.

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Jimmy Degroot

Video: The Right Way to Make Add-On Jewelry Sales

You don’t have to wait till the last minute.

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TRADITIONALLY, the “assumptive add-on close” was something that occurred at the end of a sales presentation.

But that’s not necessarily the case any more, says jewelry store training expert Jimmy DeGroot.

In his latest video, DeGroot explains how to make this type of close work for you.

Take a look:

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