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Jimmy Degroot

Video: How to Sell Jewelry When You Don’t Feel Like Selling

There are ways to get back into a sales mindset.

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EVEN WHEN YOU LOVE your job, there will be times when you just don’t feel like being “on.”

When your job is to sell, that presents a challenge.

But there are things you can do to snap out of it and get back into a sales mindset, says jewelry store training expert Jimmy DeGroot.

He provides some tips and tricks in the video below.

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Jimmy Degroot

Video: Stop Asking Jewelry Customers ‘What’s Your Budget?’

Do this instead.

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IT’S COMMON FOR JEWELERS — newbies and old hands alike — to ask their clients, “What’s your budget?”

It’s not a good question, says jewelry store training expert Jimmy DeGroot.

In the video, he talks about the approach you should be taking instead.

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Jimmy Degroot

Video: This Saleswoman Remade Her Job … And Something Amazing Happened

A creative approach and plenty of hard work helped her get ahead.

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IN THIS EPISODE of “Jewelry Store Possible,” jewelry store training expert Jimmy DeGroot talks about a woman named Cathy who started out as a bartender and ended up with a high-flying career in jewelry retail.

She didn’t get to an income of $150,000 a year by sticking to convention.

Jimmy explains how a creative approach and plenty of hard work helped her get ahead.

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Jimmy Degroot

Video: Why You Should Get to Know Your Competitors

It’s important to understand what they do well (and poorly).

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AS A JEWELRY-STORE OWNER, you shouldn’t fear your competitors — but you should get to know them, says jewelry store training expert Jimmy DeGroot.

It’s important to know what they do well (and poorly), what products they carry, and how you might work in a complementary way.

In the video below, DeGroot talks about why and how you should find out what other local jewelry stores are up to.

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