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Video: How to ‘Sell the Benefits’ in Your Jewelry Business

Everyone tells you to do this. They just don’t tell you how.

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Just about every sales trainer will tell you to “sell the benefits.”

But they don’t always do a good job of explaining what that means and how you should apply it in your business. There’s also the matter of “features” and how they relate to benefits.

In the video below, Jim Ackerman explains how to “sell the benefits” in your jewelry business.


Video: How to ‘Sell the Benefits’ in Your Jewelry Business

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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