Connect with us
mm

Published

on

Jewelers often wonder how to differentiate themselves from their competitors.

The trick is to come up with a “unique purchase appeal,” says marketing expert Jim Ackerman.

This is much more than a slogan. It’s more of a marketing mission statement, Ackerman says.

In the video below, Ackerman explains how to develop your unique purchase appeal.


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Advertisement

SPONSORED VIDEO

Gene the Jeweler

It Was Hawaii Day at Gene the Jeweler’s Store … Or Was It?

In this episode of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene learns that it was Hawaii Day at his store. At least that’s what his employee, Jeremy, says. But Jeremy’s answers aren’t quite adding up. It’s hard to say what this “Hawaii Day” was really all about.

Promoted Headlines

Jim Ackerman

Video: Hand Out Specialty Items That Jewelry Buyers Actually Care About

Certain items are much more likely than others to be effective.

mm

Published

on

HAVE YOU TRIED handing out specialty advertising items like pens and mugs?

Many jewelers have such items made up bearing their logos and contact information, only to find that their efforts don’t generate much business, says Jim Ackerman.

In this episode of Marketing Gems, he explains that certain items are much more likely than others to be effective.

Watch the clip:

Continue Reading

Jim Ackerman

Video: How to Use Automation to Boost Your Marketing

Jim explains how to pull it all together when you’re setting up a digital marketing plan.

mm

Published

on

IN EARLIER EPISODES of Marketing Gems, Jim Ackerman talked about finding new customers before your competitors do and turning prospects into paying customers.

In today’s video, he explains the nuts and bolts of making it all work.

The key: marketing automation software.

Watch the clip:

Continue Reading

Jim Ackerman

Video: How to Turn Prospects Into Paying Jewelry Customers

It’s time to build a strong relationship.

mm

Published

on

SO YOU HAVE a prospect!

You reached a potential jewelry customer before your competitors did, and now it’s time to build a relationship.

Go about it the right way and the prospect just may become a buyer some day.

In the video below, marketing specialist Jim Ackerman outlines techniques to increase your chances of success.

Watch the clip:


Continue Reading

Most Popular