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Jewelers often wonder how to differentiate themselves from their competitors.

The trick is to come up with a “unique purchase appeal,” says marketing expert Jim Ackerman.

This is much more than a slogan. It’s more of a marketing mission statement, Ackerman says.

In the video below, Ackerman explains how to develop your unique purchase appeal.


Video: How to Set Your Jewelry Store Apart from the Competition

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Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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