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Things aren’t always as they seem, Cullen Wulf learns.

As a jeweler, Cullen Wulf sees it all — including some things he wishes he could unsee.

In the video below, he explains how he found out that with one client couple, things may not have been going as well as they appeared.

It’s information he’d rather not know.

In the video below, he re-enacts the scene. Take a look:


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Gene the Jeweler Explains How to Fire People

In this episode of Jimmy DeGroot’s "Gene the Jeweler", Gene talks about how to fire people when necessary. He admits that confrontation is not his strong suit. His suggestion: Maybe being passive-aggressive for years on end will work?

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Cullen Wulf

Video: No, I Won’t Help You Commit Fraud … But Thanks for Throwing Water in My Face

Cullen Wulf explains what happened when he enforced his return policy.

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IRATE CUSTOMERS are part of the business, but have you ever found yourself on the wrong end of someone’s drink?

Cullen Wulf did. He enforced his return policy, and the client was not pleased.

In the video below, Cullen recounts the story, which ends with insults and water being flung in his direction.

Take a look.



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Cullen Wulf

Video: A Look Back at the Busiest Day of the Year

Cullen Wulf recounts one seriously out-of-control day.

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THE HOLIDAY SELLING SEASON HAS reached an end, and we at INSTORE hope you prospered.

We also hope you’re getting some rest and enjoying time with your family, because we know it’s been a stressful period.

Case in point: In the video below, Cullen Wulf recounts his busiest day, and it was seriously out of control.

After a day like that, it’s time for some eggnog.

Take a look:

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Cullen Wulf

Video: When Customers Make a Mess of Your Jewelry Store …

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Cullen Wulf deals with some not-so-clean clients.

If you’re like Cullen Wulf, you take great pains to make your jewelry store a clean and pleasant place to be.

But every now and then, a customer seems intent on undoing your hard work.

It happened to Cullen just the other day. He ended up with “fingerprints on stuff I didn’t even know you could fingerprint.”

At least he still made the sale.

In the video below, Cullen re-enacts the scene. Take a look:

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