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Things aren’t always as they seem, Cullen Wulf learns.

As a jeweler, Cullen Wulf sees it all — including some things he wishes he could unsee.

In the video below, he explains how he found out that with one client couple, things may not have been going as well as they appeared.

It’s information he’d rather not know.

In the video below, he re-enacts the scene. Take a look:

Video: I Delivered Jewelry to a Hotel … And Made an Awkward Discovery

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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