HAVE YOU TRIED handing out specialty advertising items like pens and mugs?

Many jewelers have such items made up bearing their logos and contact information, only to find that their efforts don’t generate much business, says Jim Ackerman.

In this episode of Marketing Gems, he explains that certain items are much more likely than others to be effective.

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IN EARLIER EPISODES of Marketing Gems, Jim Ackerman talked about finding new customers before your competitors do and turning prospects into paying customers.

In today’s video, he explains the nuts and bolts of making it all work.

The key: marketing automation software.

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SO YOU HAVE a prospect!

You reached a potential jewelry customer before your competitors did, and now it’s time to build a relationship.

Go about it the right way and the prospect just may become a buyer some day.

In the video below, marketing specialist Jim Ackerman outlines techniques to increase your chances of success.

Watch the clip: