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FOR THE PAST 10 years or so, you’ve probably been hearing experts talk about digital marketing as if it would be a panacea for jewelers, says marketing specialist Jim Ackerman.

But for most jewelers, it hasn’t worked out that way.

In today’s video, Ackerman explains why. And he offers tips on how to maximize the effectiveness of your marketing efforts.

Watch the video



Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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Jim Ackerman

Video: How to Turn Prospects Into Paying Jewelry Customers

It’s time to build a strong relationship.

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SO YOU HAVE a prospect!

You reached a potential jewelry customer before your competitors did, and now it’s time to build a relationship.

Go about it the right way and the prospect just may become a buyer some day.

In the video below, marketing specialist Jim Ackerman outlines techniques to increase your chances of success.

Watch the clip:


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Jim Ackerman

Video: How to Find New Jewelry Customers Before Your Competitors Do

Establish a relationship and nurture it over time.

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ARE YOU REACHING potential jewelry customers early enough?

Doing so can help you preempt competitors, ranging from other independents to major chains to online retailers, says marketing specialist Jim Ackerman.

The idea is to identify prospects when they’re thinking about buying jewelry but haven’t committed to the idea yet. Establish a relationship and nurture it over time.

In the video below, Ackerman explains how.

Watch the clip:

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Jim Ackerman

Video: Take Advantage of These Tools to Improve Your Digital Marketing

Very few people are using them.

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TESTING AND TRACKING your digital advertising campaigns can make a big difference in your results over time, says marketing specialist Jim Ackerman.

But not many people take advantage of the robust tools that are available for doing so.

In today’s video, Ackerman explains what you should be doing.

Watch the video:


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