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Video: Jim Ackerman on Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should

Jim offers pointers for maximizing the effectiveness of your marketing.

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FOR THE PAST 10 years or so, you’ve probably been hearing experts talk about digital marketing as if it would be a panacea for jewelers, says marketing specialist Jim Ackerman.

But for most jewelers, it hasn’t worked out that way.

In today’s video, Ackerman explains why. And he offers tips on how to maximize the effectiveness of your marketing efforts.

Watch the video



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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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