The owner of J&M Jewelers in Washington Township, MI, decided to call it quits amid the COVID-19 pandemic.
But instead of holding a going-out-of-business sale, Johnny Perri buried his inventory all over Michigan, USA Today reports. He and his fianceé, Amy, also hid “thousands upon thousands” of precious metals and antiques.
“Although I enjoyed being in business for myself and have been blessed serving our wonderful customers, I’ve discovered that I was never truly happy,” Perri wrote on his “Treasure Quest” website.
The total value of the items is about $1 million. The location of each item is marked by an “X” and a GPS tracker, according to USA Today.
Tickets for the first quest, set for Aug. 1 in Oakland County with $4,200 in treasure at stake, have already sold out. Some tickets are still available for other dates and locations.
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Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
