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The owner of J&M Jewelers in Washington Township, MI, decided to call it quits amid the COVID-19 pandemic.

But instead of holding a going-out-of-business sale, Johnny Perri buried his inventory all over Michigan, USA Today reports. He and his fianceé, Amy, also hid “thousands upon thousands” of precious metals and antiques.

“Although I enjoyed being in business for myself and have been blessed serving our wonderful customers, I’ve discovered that I was never truly happy,” Perri wrote on his “Treasure Quest” website.

The total value of the items is about $1 million. The location of each item is marked by an “X” and a GPS tracker, according to USA Today.

Tickets for the first quest, set for Aug. 1 in Oakland County with $4,200 in treasure at stake, have already sold out. Some tickets are still available for other dates and locations.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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