Connect with us

Jim Ackerman

Video: One Jeweler Paid $3.49 Per Piece to Send Out Direct Mail … And It Was Worth It!

This is not an area to pinch pennies.

mm

Published

on

YOU MIGHT BE TEMPTED to send out postcards, and lots of them, when you do a direct mail campaign. After all, you can reach lots of people at a relatively low cost.

But this isn’t necessarily a good area to pinch pennies, says Jim Ackerman.

Ackerman has worked with jewelers who had huge success with sales letters sent to a more targeted audience. They cost more to send on a per-piece basis, but the payoff can be significant.

He knows one jeweler, on fact, who sent a mailing at a cost of $3.49 per piece — and turned a huge profit!

Watch the video:

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Is It Your Time to Enjoy Life? Wilkerson Can Get You There.

Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”

Promoted Headlines

Most Popular