Connect with us

Jim Ackerman

Video: One Jeweler Paid $3.49 Per Piece to Send Out Direct Mail … And It Was Worth It!

This is not an area to pinch pennies.

mm

Published

on

YOU MIGHT BE TEMPTED to send out postcards, and lots of them, when you do a direct mail campaign. After all, you can reach lots of people at a relatively low cost.

But this isn’t necessarily a good area to pinch pennies, says Jim Ackerman.

Ackerman has worked with jewelers who had huge success with sales letters sent to a more targeted audience. They cost more to send on a per-piece basis, but the payoff can be significant.

He knows one jeweler, on fact, who sent a mailing at a cost of $3.49 per piece — and turned a huge profit!

Watch the video:

Advertisement

Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

Promoted Headlines

Most Popular