Jim Ackerman

Video: One Jeweler Paid $3.49 Per Piece to Send Out Direct Mail … And It Was Worth It!

This is not an area to pinch pennies.

Published

5 years ago

July 23, 2019

INSTORE Staff

YOU MIGHT BE TEMPTED to send out postcards, and lots of them, when you do a direct mail campaign. After all, you can reach lots of people at a relatively low cost.

But this isn’t necessarily a good area to pinch pennies, says Jim Ackerman.

Ackerman has worked with jewelers who had huge success with sales letters sent to a more targeted audience. They cost more to send on a per-piece basis, but the payoff can be significant.

He knows one jeweler, on fact, who sent a mailing at a cost of $3.49 per piece — and turned a huge profit!

Watch the video:

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