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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, it’s clear that tension is starting to build in Gene’s store.

Small things, like an old cupcake left in the refrigerator, are starting to become major points of contention.

If Gene isn’t careful, he’ll soon see his business consumed by petty politics. Or maybe it’s already happened.

Watch the video:

Video: Petty Politics Take Hold at Gene the Jeweler’s Store


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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