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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, it’s clear that tension is starting to build in Gene’s store.

Small things, like an old cupcake left in the refrigerator, are starting to become major points of contention.

If Gene isn’t careful, he’ll soon see his business consumed by petty politics. Or maybe it’s already happened.

Watch the video:

Video: Petty Politics Take Hold at Gene the Jeweler’s Store


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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