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FEB. 16 MARKS THE START of a sales management master class taught by Jimmy DeGroot and Brad Huisken. Jimmy has worked in several jewelry stores utilizing the practices taught in this course and it has taken each store to new heights in profitability, employee retention, teamwork and overall staff harmony. Jimmy says, “Too many stores are happy with the mediocre and could get so much more out of their teams if they had a great, structured plan!”

Brad has trained many retail teams around the world and is the primary impetus for Jimmy’s success, as he created many of the principles taught. The course is for managers, both veteran and new, who want a formula that’s proven. It’s also for owner/managers and will allow them to be able to manage their people with a plan rather than day-to-day in reactive mode. The class begins Feb. 16 via Zoom, and Jimmy and Brad are only accepting 20 jewelry stores in non-competing markets. The price per store is $1,995, and this includes weekly accountability and reporting of progress to owners. More information can be found here or by emailing Jimmy at [email protected]

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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