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FEB. 16 MARKS THE START of a sales management master class taught by Jimmy DeGroot and Brad Huisken. Jimmy has worked in several jewelry stores utilizing the practices taught in this course and it has taken each store to new heights in profitability, employee retention, teamwork and overall staff harmony. Jimmy says, “Too many stores are happy with the mediocre and could get so much more out of their teams if they had a great, structured plan!”

Brad has trained many retail teams around the world and is the primary impetus for Jimmy’s success, as he created many of the principles taught. The course is for managers, both veteran and new, who want a formula that’s proven. It’s also for owner/managers and will allow them to be able to manage their people with a plan rather than day-to-day in reactive mode. The class begins Feb. 16 via Zoom, and Jimmy and Brad are only accepting 20 jewelry stores in non-competing markets. The price per store is $1,995, and this includes weekly accountability and reporting of progress to owners. More information can be found here or by emailing Jimmy at [email protected]

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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