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FEB. 16 MARKS THE START of a sales management master class taught by Jimmy DeGroot and Brad Huisken. Jimmy has worked in several jewelry stores utilizing the practices taught in this course and it has taken each store to new heights in profitability, employee retention, teamwork and overall staff harmony. Jimmy says, “Too many stores are happy with the mediocre and could get so much more out of their teams if they had a great, structured plan!”

Brad has trained many retail teams around the world and is the primary impetus for Jimmy’s success, as he created many of the principles taught. The course is for managers, both veteran and new, who want a formula that’s proven. It’s also for owner/managers and will allow them to be able to manage their people with a plan rather than day-to-day in reactive mode. The class begins Feb. 16 via Zoom, and Jimmy and Brad are only accepting 20 jewelry stores in non-competing markets. The price per store is $1,995, and this includes weekly accountability and reporting of progress to owners. More information can be found here or by emailing Jimmy at jim@jewelrystoretraining.com.

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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