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Most customers are great, but every now and then, you’re bound to run into one who drives you batty.

In the video below, jewelry store owner Cullen Wulf re-enacts a conversation with just such a customer. She fails to understand — or perhaps willfully misunderstands — how appraisals work.

Perhaps his humorous take on the situation will give you some ideas for when it happens to you. And, let’s face it, it will happen to you.

Of course, we don’t encourage you to make fun of your customers. And now you don’t even need to — you have Cullen to do it for you!

 

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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