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Most customers are great, but every now and then, you’re bound to run into one who drives you batty.

In the video below, jewelry store owner Cullen Wulf re-enacts a conversation with just such a customer. She fails to understand — or perhaps willfully misunderstands — how appraisals work.

Perhaps his humorous take on the situation will give you some ideas for when it happens to you. And, let’s face it, it will happen to you.

Of course, we don’t encourage you to make fun of your customers. And now you don’t even need to — you have Cullen to do it for you!

 

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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