Cullen Wulf

Video: She Really Doesn’t Get How Jewelry Appraisals Work

Looking for a Seamless Sale? Call Wilkerson

GIA Presents: High-Impact Tools: In-Store and Website Resources for Retailers

How to Triple Your Sales Outreach With Personalized AI

Retiring? Let Wilkerson Do the Heavy Lifting

Published

6 years ago

March 27, 2018

Cullen Wulf

Most customers are great, but every now and then, you’re bound to run into one who drives you batty.

In the video below, jewelry store owner Cullen Wulf re-enacts a conversation with just such a customer. She fails to understand — or perhaps willfully misunderstands — how appraisals work.

Perhaps his humorous take on the situation will give you some ideas for when it happens to you. And, let’s face it, it will happen to you.

Of course, we don’t encourage you to make fun of your customers. And now you don’t even need to — you have Cullen to do it for you!

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

click to Comment(Comment)

Up Next

What You Really Wish You Could Have Said to the Client Who Wanted to Pay with EBT Cards

Don't Miss

Believe It or Not, Avocado Ring Boxes Are Now a Thing

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”