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Most customers are great, but every now and then, you’re bound to run into one who drives you batty.

In the video below, jewelry store owner Cullen Wulf re-enacts a conversation with just such a customer. She fails to understand — or perhaps willfully misunderstands — how appraisals work.

Perhaps his humorous take on the situation will give you some ideas for when it happens to you. And, let’s face it, it will happen to you.

Of course, we don’t encourage you to make fun of your customers. And now you don’t even need to — you have Cullen to do it for you!

 

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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