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Most customers are great, but every now and then, you’re bound to run into one who drives you batty.

In the video below, jewelry store owner Cullen Wulf re-enacts a conversation with just such a customer. She fails to understand — or perhaps willfully misunderstands — how appraisals work.

Perhaps his humorous take on the situation will give you some ideas for when it happens to you. And, let’s face it, it will happen to you.

Of course, we don’t encourage you to make fun of your customers. And now you don’t even need to — you have Cullen to do it for you!

 

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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