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In the last episode of Marketing Gems, Jim Ackerman talked about every-door direct mail and how jewelers can use it wisely.

In the video below, Ackerman talks about a few more aspects of every-door direct mail, include the idea of using it as a lead-generation tool.

Take a look:


Video: Sold On Every-Door Direct Mail? Here Are Some Things to Know …

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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