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In the last episode of Marketing Gems, Jim Ackerman talked about every-door direct mail and how jewelers can use it wisely.

In the video below, Ackerman talks about a few more aspects of every-door direct mail, include the idea of using it as a lead-generation tool.

Take a look:

Video: Sold On Every-Door Direct Mail? Here Are Some Things to Know …

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].



Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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