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Not every customer is a fit for your business.

As Cullen Wulf explains, “Their intentions and their demands just don’t fit in with your business model, and you have to let them go.”

In the video below, he re-enacts a scene that played out with just such a client.

Video: Sometimes You Have to Fire a Customer … And Here’s a Great Example

<Embed video here>


Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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