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Not every customer is a fit for your business.

As Cullen Wulf explains, “Their intentions and their demands just don’t fit in with your business model, and you have to let them go.”

In the video below, he re-enacts a scene that played out with just such a client.

Video: Sometimes You Have to Fire a Customer … And Here’s a Great Example

<Embed video here>


Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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