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Not every customer is a fit for your business.

As Cullen Wulf explains, “Their intentions and their demands just don’t fit in with your business model, and you have to let them go.”

In the video below, he re-enacts a scene that played out with just such a client.

<Embed video here>


Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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