Connect with us
mm

Published

on

So you’d like to hit a home run with your jewelry marketing — wouldn’t everyone?

Jim Ackerman’s advice: Stop it!

Broadcasting the same message to everyone with a big campaign isn’t necessarily the way to go. In this episode of Marketing Gems, Ackerman explains what you should be doing instead.


Video: Stop Trying to Hit a Home Run With Your Jewelry Marketing

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular