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So you’d like to hit a home run with your jewelry marketing — wouldn’t everyone?

Jim Ackerman’s advice: Stop it!

Broadcasting the same message to everyone with a big campaign isn’t necessarily the way to go. In this episode of Marketing Gems, Ackerman explains what you should be doing instead.

Video: Stop Trying to Hit a Home Run With Your Jewelry Marketing

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].



Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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