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Things have been looking pretty good in the jewelry business, says marketing expert Jim Ackerman.

But this is no time to get complacent.

In the video below, he explains how you can prepare for the economic downturn that will, without a doubt, come along eventually.

Take a look:



Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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GENE THE JEWELER

There's a Big Problem With Edna's Jewelry

A customer leaves a valuable strand of pearls with Gene ... and Gene and team aren't quite as careful as they needed to be with the customer's treasure. See more Gene the Jeweler videos here.

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Jim Ackerman

Video: How to Improve Your Marketing Efforts with a Joint Venture

Here’s a smart way to partner with other non-competing businesses.

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What if there were a way to get customers through the front door at no up-front cost?

There actually is, says marketing expert Jim Ackerman.

In the video below, he talks with Paul Furse about joint ventures. They’re a way to take advantage of your relationships with non-competing businesses to build your own business.

Take a look:


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Jim Ackerman

Video: To Make Your Advertising Really Work, You Must Do This … And Do It Well

To see clear marketing results, you need to be specific in your advertising.

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If you want your ads to actually bring customers through your door, you need to make compelling offers.

A generic “come to our store” won’t do the job, says marketing expert Jim Ackerman.

Instead, you have to get specific.

In the video below, Ackerman explains how get it right. Take a look.

(You can also click here to receive a $397 evaluation from Ackerman as a free gift.)


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Jim Ackerman

Video: How to ‘Sell the Benefits’ in Your Jewelry Business

Everyone tells you to do this. They just don’t tell you how.

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Just about every sales trainer will tell you to “sell the benefits.”

But they don’t always do a good job of explaining what that means and how you should apply it in your business. There’s also the matter of “features” and how they relate to benefits.

In the video below, Jim Ackerman explains how to “sell the benefits” in your jewelry business.


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