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Growing sales in your jewelry store requires keeping an eye on three metrics, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains what they are and how to collect them.

DeGroot also provides tips for improving them.

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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