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Growing sales in your jewelry store requires keeping an eye on three metrics, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains what they are and how to collect them.

DeGroot also provides tips for improving them.

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Jimmy DeGroot

Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions

As Christmas approaches, the queries you’ll hear from customers are actually pretty predictable, says jewelry store training expert Jimmy DeGroot. Here's how to make sure your team is prepared for the more common ones.

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Jimmy Degroot

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice

A few simple steps can make a big difference.

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CHRISTMAS IS JUST ABOUT HERE, but there’s still time to make lots more sales.

To maximize what’s left of the holiday season, it’s important to take a few simple steps, says jewelry store training expert Jimmy DeGroot.

As Jimmy explains in the video below, floor awareness and communication are a couple of key areas to keep in mind.

Take a look:

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Jimmy Degroot

Video: Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions

Don’t let these ‘sales-making questions’ trip you up.

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AS CHRISTMAS APPROACHES, you can expect to hear lots of questions from customers.

The queries you’ll hear are actually pretty predictable, says jewelry store training expert Jimmy DeGroot.

It’s best to make sure your team is prepared for the more common ones.

In the video below, DeGroot talks about “sales-making questions” and how to be ready for them.

Watch the video:

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Jimmy Degroot

Video: How Jewelers Can Have a Great Christmas Before Dec. 15

You’ve got to control your customer flow to have the strongest possible holiday season.

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CUSTOMERS HAVE been trained to wait until the last minute to make big Christmas purchases, with the expectation that retailers will offer steep discounts.

For jewelers, that means the biggest sales period of the year has been compressed into about 10 days, says jewelry store training expert Jimmy DeGroot.

Fortunately, DeGroot says, there’s a way to keep the flow of customer traffic steady.

In the video below, he explains how some well-placed phone calls can help.

Watch the video:

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