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IN THIS EPISODE of Marketing Gems, Jim Ackerman shares “a low-tech secret to getting maximum customers through the door in minimum time.”

It’s an idea you can apply to all of your advertising, including Facebook, email, direct mail, billboards, television, radio and every other medium.

It starts with thinking like a customer.

Watch the clip:

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Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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