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A U.S. Air Force veteran was in for a major surprise when he took his old Rolex on the PBS series Antiques Roadshow to find out its value.

When he learned that it was worth hundreds of thousands of dollars, he literally, albeit briefly, hit the ground.

The Rolex Oyster Cosmograph Reference No. 6263 was valued at $500,000 to $700,000. He had never worn the watch, which he bought in 1974 for $345.97.

The kept complete documentation for the timepiece and even held onto the original box. The watch, which was made in 1971, had been stored in a safety deposit box.

“It’s an absolute fabulous find,” appraiser Peter Planes said on the show, which filmed in West Fargo, ND. “It’s one of the rarest Paul Newman models, and in this condition, I don’t think there’s a better one in the world.”

CNN quoted Marsha Bemko, executive producer of the show, saying in a statement: “This appraisal hits the Roadshow trifecta: an extremely rare item, a personal backstory that shines a light on our country’s history, and a fantastic guest reaction. For the first time ever, we had a guest so overcome by the valuation of his treasure that he falls to the ground in surprise. But don’t worry, he gets back up to finish the appraisal!”

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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