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What do you do when you hit a slow period and the customer traffic just isn’t there?

You take action, says jewelry store training expert Jimmy DeGroot.

In the video below, DeGroot outlines some ways to make things happen.

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Jimmy Degroot

Video: Stop Asking Jewelry Customers ‘What’s Your Budget?’

Do this instead.

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IT’S COMMON FOR JEWELERS — newbies and old hands alike — to ask their clients, “What’s your budget?”

It’s not a good question, says jewelry store training expert Jimmy DeGroot.

In the video, he talks about the approach you should be taking instead.

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Jimmy Degroot

Video: This Saleswoman Remade Her Job … And Something Amazing Happened

A creative approach and plenty of hard work helped her get ahead.

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IN THIS EPISODE of “Jewelry Store Possible,” jewelry store training expert Jimmy DeGroot talks about a woman named Cathy who started out as a bartender and ended up with a high-flying career in jewelry retail.

She didn’t get to an income of $150,000 a year by sticking to convention.

Jimmy explains how a creative approach and plenty of hard work helped her get ahead.

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Jimmy Degroot

Video: Why You Should Get to Know Your Competitors

It’s important to understand what they do well (and poorly).

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AS A JEWELRY-STORE OWNER, you shouldn’t fear your competitors — but you should get to know them, says jewelry store training expert Jimmy DeGroot.

It’s important to know what they do well (and poorly), what products they carry, and how you might work in a complementary way.

In the video below, DeGroot talks about why and how you should find out what other local jewelry stores are up to.

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