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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene has a simple request for his employees.

The good news is that they follow his instructions. The bad news is that follow a bit too literally.

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Gene the Jeweler

Video: Gene Shows His Competitive Spirit … and It’s Not Pretty

A viewer’s question brings out the worst in Gene.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question: “It looks like you have a laser welder in your shop. Should I get one?”

Gene suspects he knows who sent the query. He’s not pleased.

In fact, the situation brings out the worst of Gene’s competitive spirit.

Watch the video:



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Gene the Jeweler

Video: How Gene the Jeweler Hires Great People

Craigslist is always a great start, he says in this satirical video.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question about hiring.

Where does Gene find good employees such as Jeremy?

Well, Craigslist, for starters.

Watch the video:



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Gene the Jeweler

Video: Gene the Jeweler Hired His Nephew … And at Least Insurance Covered the Damage

Hiring a relative isn’t always a bad idea. But it was this time.

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IN THIS EPISODE of the satirical Gene the Jeweler series, Gene talks about the time he hired his nephew Jason as a goldsmith. Hiring a relative doesn’t always have to be a bad thing, but in this case, it didn’t work out so well.

You see, Jason had no experience at all. And there were other problems.

At least the insurance company paid for the damage.


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