Jim Ackerman Video: Why Jewelers Should Get Creative With Their Offers and Not Always Think of Discounting “Offer” isn’t spelled D-I-S-C-O-U-N-T. More Videos Digital Warrior: A Conversation with GemFind’s Alex Fetanat Video: Sharpen Your Bridal Jewelry Presentations With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry Share Tweet Published 1 year ago on October 30, 2019 By Jim Ackerman SOME JEWELERS ACT as if the word offer is spelled “discount,” says Jim Ackerman. Discounting has its place, but in most cases, you should be using other types of offers. In this episode of Marketing Gems, Ackerman explains a few of your options. Take a look: Advertisement Related Topics: education videosFeaturedJim AckermanMarketing click to Comment(Comment) Up Next Video: To Build Your Jewelry Business, You Have to ‘Stop the Stupid,’ Says Jim Ackerman Don't Miss Video: How to Get People to Buy Jewelry From You Now Instead of ‘Someday’ Jim Ackerman Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once Video: Grow Your Jewelry Business with Promotions and Campaigns Video: Why You Should Spend More Time ‘On the Business’ Instead of ‘In the Business’ Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Chic Pistachio Advertisement Latest Trending Videos Press Releases14 hours ago Gembridge Announces Global Industry Ambassador Network Press Releases15 hours ago Christopher Designs Celebrates 40th Anniversary Press Releases2 days ago GJEPC Signs MoU with eBay Fun5 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Sponsored Content4 days ago Digital Warrior: A Conversation with GemFind’s Alex Fetanat Jimmy Degroot1 week ago Video: Sharpen Your Bridal Jewelry Presentations Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Fun5 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Headlines3 days ago Bergio Acquires Online Jewelry Retailer Aphrodite’s Benchmarks1 week ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Hot Sellers1 week ago These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad Columns4 days ago 3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss!