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Video: Why Jewelry Retailers Need to Do Outreach

In this short video, Jimmy DeGroot reminds us why getting out into your community is still important.

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THE INTERNET HELPS US do so much more than we could before. For jewelers, that can mean reaching large numbers of clients and potential clients without ever leaving the store.

But in some cases, the old ways are still best. After all, successful jewelry businesses are built on relationships.

In this short video, Jimmy DeGroot reminds us why getting out into your community is still important.

Take a look:

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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