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Video: Why Jewelry Retailers Need to Do Outreach

In this short video, Jimmy DeGroot reminds us why getting out into your community is still important.

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THE INTERNET HELPS US do so much more than we could before. For jewelers, that can mean reaching large numbers of clients and potential clients without ever leaving the store.

But in some cases, the old ways are still best. After all, successful jewelry businesses are built on relationships.

In this short video, Jimmy DeGroot reminds us why getting out into your community is still important.

Take a look:

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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