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Video: Why You Should Be Turning Over the Sale More Often

You won’t have a good vibe with every customer. But your store can still get their business.

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ONE OF THE MOST professional and selfless things you can do in the jewelry industry is turn over the sale, says Jimmy DeGroot.

You won’t have a good vibe with every customer, for reasons that aren’t necessarily your fault. You simply might not be a good fit for the client’s buying style.

Turning over the sale to a colleague can help ensure the store still makes money. In this video, DeGroot talks about how to get this aspect of your sales strategy right.

Take a look:

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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