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ONE OF THE MOST professional and selfless things you can do in the jewelry industry is turn over the sale, says Jimmy DeGroot.

You won’t have a good vibe with every customer, for reasons that aren’t necessarily your fault. You simply might not be a good fit for the client’s buying style.

Turning over the sale to a colleague can help ensure the store still makes money. In this video, DeGroot talks about how to get this aspect of your sales strategy right.

Take a look:

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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