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Video: Why You Should Be Turning Over the Sale More Often

You won’t have a good vibe with every customer. But your store can still get their business.




ONE OF THE MOST professional and selfless things you can do in the jewelry industry is turn over the sale, says Jimmy DeGroot.

You won’t have a good vibe with every customer, for reasons that aren’t necessarily your fault. You simply might not be a good fit for the client’s buying style.

Turning over the sale to a colleague can help ensure the store still makes money. In this video, DeGroot talks about how to get this aspect of your sales strategy right.

Take a look:

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”

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