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Jimmy DeGroot: Why You Should Take a Serious Look at Lab-Grown Diamonds

Quit turning up your nose at lab-grown diamonds. They’re ready to play a serious role in your jewelry cases.

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It’s probably time you gave lab-grown diamonds a shot, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that it’s hard to ignore how popular they’ve become. But many jewelers are still not making the leap.

DeGroot says they’re great if you want to have a fast-selling item in your store and want to enjoy a healthier profit margin on diamonds.

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Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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