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It’s probably time you gave lab-grown diamonds a shot, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that it’s hard to ignore how popular they’ve become. But many jewelers are still not making the leap.

DeGroot says they’re great if you want to have a fast-selling item in your store and want to enjoy a healthier profit margin on diamonds.

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Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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