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Jimmy DeGroot: Why You Should Take a Serious Look at Lab-Grown Diamonds

Quit turning up your nose at lab-grown diamonds. They’re ready to play a serious role in your jewelry cases.

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It’s probably time you gave lab-grown diamonds a shot, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that it’s hard to ignore how popular they’ve become. But many jewelers are still not making the leap.

DeGroot says they’re great if you want to have a fast-selling item in your store and want to enjoy a healthier profit margin on diamonds.

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