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You can spend more than you think you can on marketing and advertising, says marketing specialist Jim Ackerman.

And your campaigns don’t necessarily have to be profitable today.

In his latest video, Ackerman explains why it’s more important to look at the long-term value of your efforts than at the immediate ROI.


Video: Why Your Advertising Doesn’t Need to Be Profitable — At Least Not Today

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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Wilkerson Testimonials

Is It Your Time to Enjoy Life? Wilkerson Can Get You There.

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