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You can spend more than you think you can on marketing and advertising, says marketing specialist Jim Ackerman.

And your campaigns don’t necessarily have to be profitable today.

In his latest video, Ackerman explains why it’s more important to look at the long-term value of your efforts than at the immediate ROI.


Video: Why Your Advertising Doesn’t Need to Be Profitable — At Least Not Today

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After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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