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Have you ever had a situation that felt like it was going to be a problem right from the beginning?

Cullen Wulf did, and it stemmed from a customer not listening to his advice about what her watch really needed.

Now she wants him to pay for an issue he didn’t cause.

Watch the video re-enacting the scene:

Video: Yes, I Replaced Your Watch Battery. No, I Don’t Owe You $1,200 for Unrelated Repairs …

Cullen Wulf is the owner of AaLand Diamond Jewelers in Merrillville, IN. Follow him on Instagram.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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