Connect with us
mm

Published

on

When you spend your days immersed in the jewelry business, it’s tempting to throw around a few terms of the trade.

But in most cases, using jargon won’t help you make the sale. In fact, it’s likely to alienate your customer, says marketing specialist Jimmy DeGroot.

In the video below, DeGroot explains that your job isn’t to impress anyone, but to serve your customer’s needs and make a friend. Only in specific cases will using technical terms be helpful.


Video: You Know a Lot About Jewelry. Here’s Why You Should Keep It to Yourself …

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular