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When you spend your days immersed in the jewelry business, it’s tempting to throw around a few terms of the trade.

But in most cases, using jargon won’t help you make the sale. In fact, it’s likely to alienate your customer, says marketing specialist Jimmy DeGroot.

In the video below, DeGroot explains that your job isn’t to impress anyone, but to serve your customer’s needs and make a friend. Only in specific cases will using technical terms be helpful.


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Jimmy Degroot

Video: How to Sell Jewelry When You Don’t Feel Like Selling

There are ways to get back into a sales mindset.

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EVEN WHEN YOU LOVE your job, there will be times when you just don’t feel like being “on.”

When your job is to sell, that presents a challenge.

But there are things you can do to snap out of it and get back into a sales mindset, says jewelry store training expert Jimmy DeGroot.

He provides some tips and tricks in the video below.

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Jimmy Degroot

Video: Stop Asking Jewelry Customers ‘What’s Your Budget?’

Do this instead.

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IT’S COMMON FOR JEWELERS — newbies and old hands alike — to ask their clients, “What’s your budget?”

It’s not a good question, says jewelry store training expert Jimmy DeGroot.

In the video, he talks about the approach you should be taking instead.

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Jimmy Degroot

Video: This Saleswoman Remade Her Job … And Something Amazing Happened

A creative approach and plenty of hard work helped her get ahead.

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IN THIS EPISODE of “Jewelry Store Possible,” jewelry store training expert Jimmy DeGroot talks about a woman named Cathy who started out as a bartender and ended up with a high-flying career in jewelry retail.

She didn’t get to an income of $150,000 a year by sticking to convention.

Jimmy explains how a creative approach and plenty of hard work helped her get ahead.

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