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If your jewelry store doesn’t have an UP system, it’s time to seriously consider starting one, says jewelry store training expert Jimmy DeGroot.

In the video below, he explains that such a system provides sales staff members with an equal opportunity to serve customers. It also ensures that customers get the attention they deserve in a timely manner.

Perhaps best of all, the system increases floor awareness among your staff. DeGroot recommends that you let your employees design the system themselves.

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Texas Jeweler Knew He'd Get Only One Shot at a GOB Sale, So He Wanted to Make It Count

Most retailers only have one GOB sale in their lifetimes. This was the case for Gary Zoet, owner of Shannon Fine Jewelry in Houston, Texas. “Wilkerson has done thousands of these sales,” says Zoet. “I’ve never done one, so it’s logical to have somebody with experience do it.” The result exceeded Zoet’s expectations. Wilkerson took care of everything from marketing to paperwork. When it’s time for you to consider the same, shouldn’t you trust the experts in liquidation?

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Jimmy Degroot

Video: Don’t Miss the Biggest Opportunity to Improve Profits in Your Jewelry Store

Boost your cash flow and profitability — along with your employees’ careers.

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YOUR EMPLOYEES should be selling at least 10 times their pay, says jewelry store training expert Jimmy DeGroot.

No excuses.

But sometimes that’s easier said than done.

In the video below, he explains that there’s one surefire way to help them improve. It will boost your store’s cash flow and profitability, and it will help your employees to enjoy their work more.

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Jimmy Degroot

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice

A few simple steps can make a big difference.

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CHRISTMAS IS JUST ABOUT HERE, but there’s still time to make lots more sales.

To maximize what’s left of the holiday season, it’s important to take a few simple steps, says jewelry store training expert Jimmy DeGroot.

As Jimmy explains in the video below, floor awareness and communication are a couple of key areas to keep in mind.

Take a look:

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Jimmy Degroot

Video: Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions

Don’t let these ‘sales-making questions’ trip you up.

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AS CHRISTMAS APPROACHES, you can expect to hear lots of questions from customers.

The queries you’ll hear are actually pretty predictable, says jewelry store training expert Jimmy DeGroot.

It’s best to make sure your team is prepared for the more common ones.

In the video below, DeGroot talks about “sales-making questions” and how to be ready for them.

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