Sales advice from Aleah Arundale.
When a client asks for something you don’t have, there’s a conundrum, says Aleah Arundale of the popular Jewelers Helping Jewelers Facebook group.
You can spend a lot of time and resources trying to get it — and sometimes you still don’t make the sale.
You can try to sell the person something you do have, but then you risk looking like you don’t care about the customer’s needs.
What to do?
In the video below, Arundale offers some ideas.
Take a look:
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ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com or calling (800) 882-8900.