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Virtual Diamond Boutique Reaches Over 3,500 Users




(Press Release)
NEW YORK – Virtual Diamond Boutique achieved a major milestone this month, topping over 3,500 registered unique users, following enthusiastic trade response at the JCK Las Vegas Show in June and the India International Jewellery Show in Mumbai in August. Registered users include both retailers and diamond wholesalers, who are now using the Vdb app to source, match and list diamonds on the new B2B platform, from their iPhone, iPad and Android devices, and soon from their desktop PC.

“Retailers and wholesalers are beginning to understand the potential of this new network, and the buzz has been truly amazing,” says CEO and Founding Partner Tanya Nisguretsky. “As the title sponsor of JCK Rocks the Beach concert at the recent JCK Las Vegas Show, we were thrilled to achieve fabulous results from the U.S. jewelry industry. Then, as the title sponsor of IIJS 2016 Seminars, we exceeded all expectations and almost doubled our success to date. The Indian diamond industry enthusiastically embraced this new technology and its potential to transform our industry.”

Over 1,200 retailers and wholesalers registered to begin using the free B2B platform during the IIJS show, and more than 50 Indian wholesalers signed on to start listing their stones on the Vdb network. The mobile nature of the Vdb app appeals to the international diamond community because it is not limited by time zones, cultures or borders. Retailers can virtually and visually search for diamonds by price, availability, carat, color, clarity and cut, from anywhere, at any time, on their mobile devices.

The Vdb app offers a unique interactive user experience with customized views, saved searches, and the ability to group stones into collections. Users can let the software do the time-consuming work of finding matching diamonds.

Unlike other diamond search applications, the Virtual Diamond Boutique is free for retailers and offers visual imagery for unbranded merchandise. The app lets retailers virtually enhance their inventory with thousands of available diamonds from their preferred partners or from the entire network of vendors. The high quality photos and videography let sales associates pre-sell diamonds before requesting stones, effectively reducing shipping costs and security risks, while also offering the potential for savings on inventory investment. The app also is an efficient training tool, with imagery that helps new sales associates learn standard diamond terminology and information.

Wholesalers have a own unique interactive experience as controlled by log-in credentials, and can list diamonds on the network for a minimal fee. The platform enables efficiency by letting users create folders or saved search criteria by buyer preference, and allows customization by partner, as well as honoring exclusive distribution agreements. Each diamond listed on the Vdb app has its relevant diamond grading reports uploaded within the app, and its availability is updated instantly via the vendor’s inventory software systems.


The Virtual Diamond Boutique app is available for free download by certified trade professionals on the App Store for iPhone and iPad or the Google Play store for Android. The platform is password protected with trade credentials checked prior to account activation. New trade users can register on the app to create a username and password, or they can request log-in credentials by visiting



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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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