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Virtual Diamond Boutique’s New Sales Genie Creates a Modern Selling Experience

An app-based b2b selling tool that improves b2c closing rates for jewelry retailers.




Virtual Diamond Boutique’s New Sales Genie Creates a Modern Selling Experience

(PRESS RELEASE)NEW YORK — Virtual Diamond Boutique (VDB), the jewelry industry’s leading technology partner and largest virtual marketplace, has announced today the launch of its new VDB Sales Genie app. An affordable and easy to use selling tool, the app allows sales professionals to engage with browsers longer, giving them undivided attention, creating a unique and personalized experience in or out of the store. Customizable by retailer, the Sales Genie allows buyers complete control while offering digital inventory from preselected or preferred suppliers with their own desired markup and allowing easy sharing of customer favorites branded with the store logo for personalized service. Retailers can learn more and book an appointment to explore customization options here.

“Consumer buying habits have changed with the rise of online shopping which offers a vast array of inventory at your fingertips,” says Tanya Nisguretsky, president & CEO of Virtual Diamond Boutique. “We designed the VDB Sales Genie as an affordable tool for retailers to sell more inventory no matter where their goods are located and no matter where the customer requests come up. The Sales Genie can be thought of like a digital vault, expanding a retailer’s merchandise beyond anything they could afford and giving them instant access to inventory beyond that of their competitors.”

Designed by industry veterans, the VDB Sales Genie allows jewelry sales professionals to qualify and educate their customers and pinpoint exactly what they want. It also facilitates selling on the go, even outside of the store. This unique sales tool is founded upon the VDB Marketplace, one of the largest and most trusted B2B digital marketplaces, with over 1.5 million mined diamonds, lab-grown diamonds, gemstones, and jewelry, all searchable with photography and videos. The Sales Genie adds specific features that turn this successful global marketplace into a powerful selling tool, allowing retailers instant access to the breadth of their own inventory first, and adding digital inventory beyond the limitations of their own budget or vault.

The VDB Sales Genie app can be accessed on mobile devices like smartphones and tablets, allowing the salesperson to search for options side by side with their customer. In addition to standard search parameters, users can also filter by preferred supplier and grading lab. Each search result yields pages of high-resolution images and videos for an up-close, detailed look at the pieces. Once the customer chooses their favorites, the salesperson can instantly submit a request for memo without ever leaving the app, or more importantly, without ever leaving the customer. Once that request is received, the Sales Genie routes the memo request to the store’s buyer via email for review and approval, allowing maximum inventory control.

The VDB Sales Genie is an efficient and customizable tool that retailers can use to deter their clients from looking elsewhere. It effectively improves the store’s overall closing rate by giving the customer a personalized, modern, in-store shopping experience. Because they can see what is coming, they are more willing to secure the sale with a deposit. Plus, clients can instantly receive an email of their diamond or gemstone imagery, branded with the store’s logo, to keep them excited until their return visit.

To learn more about the VDB Sales Genie, visit here.
To make an appointment or request a demonstration, call +1 (212) 221-0975.
For more information on VDB, visit here.




Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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