Press Releases

W.R. Cobb Company, Jewelers of America Extend Member Benefit Agreement

Published

9 years ago

March 14, 2016

INSTORE Staff

(Press Release)
EAST PROVIDENCE, R.I. – The W.R. Cobb Company has extended its agreement with Jewelers of America (JA) to offer member savings and a package option for its W.R. Cobb Online e-commerce platform.

“Jewelers of America is proud to give our members access to an innovative online platform that directly aligns with the needs of their businesses. By leveraging this partnership, JA Members can further extend their online capabilities at a considerable savings,” says JA President & CEO David J. Bonaparte.

The W.R. Cobb Online e-commerce platform features customizable components and product selections. Some of the features include:

Customizable colors and layouts
Shopping cart functionality
Merchant accounts
Customizable content
Email capture and newsletter functionality
Sub navigation for member-specific products
Design your own ring
3D rotational videos

The platform can be implemented as a standalone website or integrated into an existing site. The W.R. Cobb Online sales and support team provides assistance needed during the implementation and/or maintenance process.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”