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W.R. Cobb Company, Jewelers of America Extend Member Benefit Agreement

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(Press Release)
EAST PROVIDENCE, R.I. – The W.R. Cobb Company has extended its agreement with Jewelers of America (JA) to offer member savings and a package option for its W.R. Cobb Online e-commerce platform.

“Jewelers of America is proud to give our members access to an innovative online platform that directly aligns with the needs of their businesses. By leveraging this partnership, JA Members can further extend their online capabilities at a considerable savings,” says JA President & CEO David J. Bonaparte.

The W.R. Cobb Online e-commerce platform features customizable components and product selections. Some of the features include:

  • Customizable colors and layouts
  • Shopping cart functionality
  • Merchant accounts
  • Customizable content
  • Email capture and newsletter functionality
  • Sub navigation for member-specific products
  • Design your own ring
  • 3D rotational videos

The platform can be implemented as a standalone website or integrated into an existing site. The W.R. Cobb Online sales and support team provides assistance needed during the implementation and/or maintenance process.

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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