Brainstorms

Want Better Group Brainstorming? Embarrass Yourself First

Sharing a story like this makes the entire group less inhibited.

Published

5 years ago

April 8, 2021

INSTORE Staff Instore April 2021 Issue

Want to improve the quality of ideas produced at your annual strategic retreat? Try this: At the start of your meeting, ask everyone to tell an embarrassing story about themselves. It doesn’t have to be life-changing or even work-related. It could be the time they went up on stage to receive a school prize with their fly undone or their neighbors spied them dancing to “Ice Ice Baby” in front of the TV. According to Leigh Thompson at Northwestern’s Kellogg School of Management, such sharing seems to reduce inhibitions, which makes it more likely new and novel ideas will flow. It could also be that by increasing your vulnerability, you become more likable and thus everyone else in the room becomes more amenable to supporting or building on your suggestions or prompts.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.