Connect with us

Headlines

Watch and Jewelry Veteran Bob Siragusa Dies of COVID-19

He was known for establishing Maurice Lacroix USA.

mm

Published

on

Watch and jewelry industry veteran Robert Sears Siragusa has died of COVID-19, watch journalist Roberta Naas writes at A Timely Perspective.

Siragusa was known for establishing Maurice Lacroix USA in the early 1990s.

“For 10 years he worked tirelessly to build the little-known Swiss watch brand into a success in the United States market,” Naas writes. “He was a smart marketer and an incredible person.”

After leaving the brand, she explains, he helped launch Beaudry Time with designer Michael Beaudry.

In the mid-80s, he founded Aurion International, a jewelry manufacturer.

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Most Popular