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Watch and Jewelry Veteran Bob Siragusa Dies of COVID-19

He was known for establishing Maurice Lacroix USA.

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Watch and jewelry industry veteran Robert Sears Siragusa has died of COVID-19, watch journalist Roberta Naas writes at A Timely Perspective.

Siragusa was known for establishing Maurice Lacroix USA in the early 1990s.

“For 10 years he worked tirelessly to build the little-known Swiss watch brand into a success in the United States market,” Naas writes. “He was a smart marketer and an incredible person.”

After leaving the brand, she explains, he helped launch Beaudry Time with designer Michael Beaudry.

In the mid-80s, he founded Aurion International, a jewelry manufacturer.

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