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WATCH: Nevada Jeweler’s 30-Second Commercial Depicts Lesbian Couple’s Engagement

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The business owner knew he was taking a risk.

BVW Jewelers in Reno, NV, has broken advertising tradition with a new commercial that shows two women getting engaged, the Associated Press reports. The commercial has been playing at movie theaters and on local TV stations, mostly during broadcasts of the Ellen DeGeneres Show, the report adds. “If anything, it was a risk on me being a small business in Nevada,” BVW owner Britten Wolf told the AP. “I love our state but you don’t know how that’s going to hit people here. Being a small business, it takes a few people here and there and you could have some adverse effects.” He does note, however, that the ad has sparked modest criticism to date.

Watch the commercial below:

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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