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WATCH: Nevada Jeweler’s 30-Second Commercial Depicts Lesbian Couple’s Engagement

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The business owner knew he was taking a risk.

BVW Jewelers in Reno, NV, has broken advertising tradition with a new commercial that shows two women getting engaged, the Associated Press reports. The commercial has been playing at movie theaters and on local TV stations, mostly during broadcasts of the Ellen DeGeneres Show, the report adds. “If anything, it was a risk on me being a small business in Nevada,” BVW owner Britten Wolf told the AP. “I love our state but you don’t know how that’s going to hit people here. Being a small business, it takes a few people here and there and you could have some adverse effects.” He does note, however, that the ad has sparked modest criticism to date.

Watch the commercial below:

Read more at ABC

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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