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WATCH: Nevada Jeweler’s 30-Second Commercial Depicts Lesbian Couple’s Engagement

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The business owner knew he was taking a risk.

BVW Jewelers in Reno, NV, has broken advertising tradition with a new commercial that shows two women getting engaged, the Associated Press reports. The commercial has been playing at movie theaters and on local TV stations, mostly during broadcasts of the Ellen DeGeneres Show, the report adds. “If anything, it was a risk on me being a small business in Nevada,” BVW owner Britten Wolf told the AP. “I love our state but you don’t know how that’s going to hit people here. Being a small business, it takes a few people here and there and you could have some adverse effects.” He does note, however, that the ad has sparked modest criticism to date.

Watch the commercial below:

Read more at ABC

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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