Connect with us

Way Cool

Published

on

What makes a store ?cool??

That’s the question we’re trying to answer, with the help of a panel of expert judges, in this year’s premier edition of ?America’s Coolest Stores?. 

Some stores have cool owners. Some stores have cool stories. Some stores have cool products. And some stores are just amazing places to be. We think you’ll see stores of all types in this special feature. And we hope you enjoy them. It would be great if our winners provide a launching point for great things to do in your own store.  

And remember that next year, we’ll be doing an all-new ?America’s Coolest Stores? awards issue. All-new means no repeat winners, which means a bunch of different stores will have their chance in the spotlight. (And don’t forget, we’ll also be continuing our popular monthly series, ?Cool Stores?.) So if you own a cool store, know one, or even happened to pass one that looked cool from your car at 80 miles per hour, just let us know and we’ll do the rest.  

Speaking of cool, we’re introducing the usual array of cool new stuff in the current issue: including columns from sales gurus Shane Decker and Dave Richardson, as well as a new column on branding your business from Bob Olmstead. We’ve also started a new section in which we’ll review a new business book each month that we think will make a difference in the way your run your store. (Have any books that have changed the way you run your store? Tell us at Click here.) 

Plus, we’ve got additional new features and columns starting next month ? including an expanded ?economic barometer? section as well as an expanded how-to section giving you an overview of the issues jewelers want to know about most ? for instance, offering a private-label credit card in your store.  

Advertisement

We’ve also got some timely ?one-off? features for next month’s ?Holiday Buying? issue, including an expanded look at the hottest holiday jewelry styles at a wide range of price points, as well as a compilation of our best selling advice for this Christmas season. 

Yep, the most exciting part of the year is about to start. And we’ll be right there with you. Promise. 

Wishing you the very best business,

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

David Squires

Way Cool

Published

on

What makes a store ?cool??

That’s the question we’re trying to answer, with the help of a panel of expert judges, in this year’s premier edition of ?America’s Coolest Stores?. 

Some stores have cool owners. Some stores have cool stories. Some stores have cool products. And some stores are just amazing places to be. We think you’ll see stores of all types in this special feature. And we hope you enjoy them. It would be great if our winners provide a launching point for great things to do in your own store.  

And remember that next year, we’ll be doing an all-new ?America’s Coolest Stores? awards issue. All-new means no repeat winners, which means a bunch of different stores will have their chance in the spotlight. (And don’t forget, we’ll also be continuing our popular monthly series, ?Cool Stores?.) So if you own a cool store, know one, or even happened to pass one that looked cool from your car at 80 miles per hour, just let us know and we’ll do the rest.  

Speaking of cool, we’re introducing the usual array of cool new stuff in the current issue: including columns from sales gurus Shane Decker and Dave Richardson, as well as a new column on branding your business from Bob Olmstead. We’ve also started a new section in which we’ll review a new business book each month that we think will make a difference in the way your run your store. (Have any books that have changed the way you run your store? Tell us at Click here.) 

Advertisement

Plus, we’ve got additional new features and columns starting next month ? including an expanded ?economic barometer? section as well as an expanded how-to section giving you an overview of the issues jewelers want to know about most ? for instance, offering a private-label credit card in your store.  

We’ve also got some timely ?one-off? features for next month’s ?Holiday Buying? issue, including an expanded look at the hottest holiday jewelry styles at a wide range of price points, as well as a compilation of our best selling advice for this Christmas season. 

Yep, the most exciting part of the year is about to start. And we’ll be right there with you. Promise. 

Wishing you the very best business,

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular