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Ways to Build Loyal, Repeat and Educated Customers

The Plumb Club’s Podcasts for March help retailers gain valuable insight into these areas and provide key and actionable tips on both.




Ways to Build Loyal, Repeat and Educated Customers

(PRESS RELEASE) NEW YORK — With jewelry retail, structuring marketing, merchandising and sales plans around creating and building long-term relationships with customers can increase both sales and profits. Additionally, the ability to showcase new categories and knowledgably answer questions can expose a store to a new and upcoming market segment. The Plumb Club’s Podcasts for March help retailers gain valuable insight into these areas and provide key and actionable tips on both. The podcasts, delivered by experts in the field, are available in the “Listen” area of the Jewelers Resource Center along with an extensive library of other retailer dedicated topics.

Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process
Consumer demand for lab grown diamonds continues to rise. It is more important than ever that a retailer can accurately and powerfully share the unique story behind lab grown diamonds. In this podcast Brittany Lewis, chief marketing officer and Dr. Jonathan Levine-Miles, chief process officer for WD Lab Grown Diamonds give a clear overview of the premium lab grown diamond growth process, to ensure retailers can answer questions at point of sale. They provide fun facts about lab grown diamond growth, as well as talking points on sustainability and traceability and give retail tips on engaging the next generation customer. WD Lab Grown Diamonds is a leading lab grown diamond manufacturer, founded in 2008. A global leader in high-quality laboratory created diamonds with distribution under the brands WD Lab Grown Diamonds and Latitude.

Building Your Business with Diamond Milestones
Long term customer relationships are vital to the success of your business. In this podcast sponsored by Jasani Group, Cheryl Kremkow shares how building a relationship starting from the engagement ring purchase and focusing on customer lifecycles can increase sales and profits. Structuring marketing, merchandising and sales on life’s milestones can help a retailer make sure customers come back to their store to celebrate all their important occasions. Jasani Group is a vertically integrated company with expertise in all facets of the diamond industry, from rough diamond trading to state-of-the-art diamond manufacturing, global distribution, jewelry manufacturing and marketing of branded jewelry.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center here or on The Plumb Club website under “Resources”.



He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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