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WD Lab Grown Diamonds Names JC Jewels an Authorized Distribution Partner for Australia and New Zealand

“This critical partnership with JC Jewels enables us to further scale WD’s footprint in-step with the rapidly expanding global market for lab grown diamonds.”




(PRESS RELEASE) WD Lab Grown Diamonds (“WD”), the first diamond company in the world to be third-party sustainability certified and to achieve 100% climate neutrality, has named Australia-based JC Jewels Pty Ltd. (“JC Jewels”) its Authorized Distribution Partner in the Australia and New Zealand markets.

“This critical partnership with JC Jewels enables us to further scale WD’s footprint in-step with the rapidly expanding global market for lab grown diamonds,” said Sue Rechner, CEO of WD Lab Grown Diamonds. “We are pleased to have a partner that shares our commitment to leading with integrity, innovation and a focus on sustainability — their well-earned and trusted reputation in the Australia and New Zealand markets will help fuel our growth in this region.”

JC Jewels was the first diamond wholesaler to launch laboratory grown diamonds in Australia and New Zealand, and today is the largest supplier and importer in this region. Through this agreement, JC Jewels will employ its sales, marketing and technology expertise to distribute WD’s Certified Climate Neutral and Sustainability Rated diamonds to their expansive customer network, thereby expanding consumer access to high-quality, ‘As Grown’, and third-party certified laboratory grown diamonds. JC Jewels has become accredited by SCS Global Services, enabling a closed and verified chain of custody on all fully traceable WD diamonds.

“Our principles and shared values are the cornerstone of our partnership with WD Lab Grown Diamonds,” said Craig Miller, CEO of JC Jewels. “Together with their team, we look forward to defining a new industry standard for sustainability and transparency within our market.”

In the lab grown diamond space, specifically at the independent jeweler, retail training and education is paramount to success. In addition to access to WD’s industry-leading lab grown diamonds, JC Jewels customers will benefit from the team’s best-in-class custom training programs, as well as 24/7 access to the newly unveiled WD Resource Center, an exclusive online learning and marketing portal. WD will be touring the platform to partners and distributors for the first time at JCK Las Vegas this June, where they are exhibiting within The Plumb Club.




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