Connect with us

Headlines

Wealthy Millennials Prefer These Jewelry Brands, Study Finds

mm

Published

on

The research also looked at watch brands.

Tiffany & Co. is the favorite luxury jewelry brand of the “wealthy millennial” consumer segment in the U.S., according to a new study.

Rounding out the top five in the research by MVI Marketing are Cartier, Pandora, Chanel and Gucci.

MVI conducted the study online with 978 male and female respondents ages 25-40 and with a household income of $80,000 or more.

The jewelry question was asked of female respondents only.

MVI noted: “In luxury jewelry brand favorites Tiffany is very strong across all incomes and ages with a solid following in the $100k-$150k household income segment.”

The research also looked at the watch category, where Rolex proved to be the favorite brand among wealthy millennials. The question was asked of male respondents only. Rolex was followed by Apple, Omega, Cartier and Tag Heuer.

Advertisement

Other categories examined were fashion (apparel), shoes, handbags, hotels, automobiles and eyewear.

With this report, MVI has launched LuxConsumer, a new research service helping luxury brands to understand and communicate with younger luxury consumers.

The full report is available at MVIMarketing.com.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular