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Webinar: How to Get Your Millennial Prospects to Buy (Again and Again)

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Kathleen Cutler, CEO of Kathleen Cutler Strategy and INSTORE columnist, joined INSTORE editor-in-chief Trace Shelton to talk about how to convert millennial shoppers into buyers, especially online. Rather than focus on pouring more money into driving traffic, Kathleen suggests figuring out how to convert the traffic you’re already getting by treating your online space as a showroom with you as salesperson, rather than considering it as a standalone catalog that will supposedly convince people to buy through pictures and prices alone.

Throughout the interview, Kathleen and Trace discussed how to identify millennial clients who are ready to buy high-end jewelry, common mistakes that jewelers make that’s costing them millennial business, and three steps to convert modern shoppers from browsers into buyers for life. Kathleen doesn’t just give broad-stroke theory; she suggests specific actions to take along with possible scripts for converting online browsers into buyers.


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Wilkerson Testimonials

To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than Delivered

Even successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. When it comes to paying for the move and expansion, Price says the road ahead is clear. “When we close on the next two stores, there’s no worries about finances.”

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Clientbook Retail Presents: Ditch the Post-Its! The Easy Way to Manage Clienteling and Increase Sales!

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The most important tool in any jeweler’s sales-building arsenal is client information. But so often, retailers lose track of sales opportunities and don’t take advantage of birthdays or anniversaries effectively — opportunities you need to build your business. In this webinar, the retail sales building experts at Clientbook show a better way to take charge of your clienteling efforts, one that’s easy, cost effective and proven to build sales.


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More Ultimate Sales Tips: How to Double Your Diamond Closing Ratio!

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In a continuation of their popular 2019 Series, diamond trainer Shane Decker and GN Diamond’s Asaf Herskovitz host another “Ultimate Sales Tips” webinar. Find out what’s going on in the world of diamonds, learn how to compete with online and get simple tricks and tips for upping your closing game.


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Teva Diamonds Presents: Everything You Need to Know about HPHT Earth-Mined Diamonds—But Were Afraid to Ask!

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Teva, the first company to brand GIA-certified HPHT Earth-mined diamonds as Color-Perfected Naturals, is sponsoring this informational webinar to bring jewelers up to date on the basics of HPHT—the pricing variances between HPHT and other diamonds, how jewelers can benefit by selling them and how the time is right for this Earth-mined diamond, perfected only by the application of pressure and heat.


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