Connect with us

Webinars

Webinar: How to Get Your Millennial Prospects to Buy (Again and Again)

mm

Published

on

Kathleen Cutler, CEO of Kathleen Cutler Strategy and INSTORE columnist, joined INSTORE editor-in-chief Trace Shelton to talk about how to convert millennial shoppers into buyers, especially online. Rather than focus on pouring more money into driving traffic, Kathleen suggests figuring out how to convert the traffic you’re already getting by treating your online space as a showroom with you as salesperson, rather than considering it as a standalone catalog that will supposedly convince people to buy through pictures and prices alone.

Throughout the interview, Kathleen and Trace discussed how to identify millennial clients who are ready to buy high-end jewelry, common mistakes that jewelers make that’s costing them millennial business, and three steps to convert modern shoppers from browsers into buyers for life. Kathleen doesn’t just give broad-stroke theory; she suggests specific actions to take along with possible scripts for converting online browsers into buyers.


Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular