Webinars

Webinar: How to Get Your Millennial Prospects to Buy (Again and Again)

Published

4 years ago

October 21, 2019

Kathleen Cutler, CEO of Kathleen Cutler Strategy and INSTORE columnist, joined INSTORE editor-in-chief Trace Shelton to talk about how to convert millennial shoppers into buyers, especially online. Rather than focus on pouring more money into driving traffic, Kathleen suggests figuring out how to convert the traffic you’re already getting by treating your online space as a showroom with you as salesperson, rather than considering it as a standalone catalog that will supposedly convince people to buy through pictures and prices alone.

Throughout the interview, Kathleen and Trace discussed how to identify millennial clients who are ready to buy high-end jewelry, common mistakes that jewelers make that’s costing them millennial business, and three steps to convert modern shoppers from browsers into buyers for life. Kathleen doesn’t just give broad-stroke theory; she suggests specific actions to take along with possible scripts for converting online browsers into buyers.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”