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Webinar: How To Maximize Your Profits with Platinum

Day’s Jewelers’ Kathy Corey shares secrets to selling more platinum.

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The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at barbara@smartworkmedia.com.

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Wilkerson Testimonials

GOB Sales are Emotional — Here’s How to Stay on Track!

When Moyer Jewelers of State College, PA, decided to close its doors, Wilkerson was there to “keep the train moving forward.” With dedicated professionals and incomparable selling skills, the Wilkerson experience was one that third-generation jeweler Lori Moyer would recommend to any of her peers. “They really cared about our success at the end of the event. I recommend them highly.”

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Webinar: The New Way to Capture the Female Self-Purchase Market

U.S. women buy 33% of diamond jewelry as gifts for themselves. Here’s how to get more of that market.

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RESEARCH SHOWS 33% of diamond jewelry in the US was bought by women as gifts to themselves. Join Grant Mobley from the Diamond Producers Association, Kate Peterson from Performance Concepts and INSTORE Editor-in-Chief Trace Shelton for an engaging discussion on how to sell diamonds to this empowered demographic.


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Webinar: Using Protection Plans for Loyalty and Profit

Learn everything you need to know about jewelry protection plans.

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LEARN EVERYTHING you need to know about jewelry protection plans — what they cover, what they cost, and how to build a profitable program that’s unique to your business!


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Podium Webinar: Bridge the Gap! How Messaging Can Turn Web Traffic into Foot Traffic!

Learn one of the most powerful ways to push more customers through your front door.

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The majority of consumers have done most of their research and decision making before ever stepping foot in your store. This webinar from Podium will show you how to make sure that customer arrives through your front door.


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