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Webinar Love, Holiday Cheer and More of Your Letters to the Editor

Jewelers seem cautiously optimistic for holiday sales.

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Holiday Cheer

We are excited about the holidays. Positive thoughts bring progress and change. It is only natural to grow. If you are not, find out what is causing you not to. — Bill Jones, Sissy’s Log Cabin, Pine Bluff, AR

Webinar Love

I wanted to drop a quick note to share how much I enjoyed the webinar, “How to Get Your Millennial Prospects to Buy (Again and Again).” Kathleen Cutler did a great job boiling things down to basics that made sense and are actionable by your average retailer. Congratulations and a heartfelt thank you to INSTORE for helping to nurture and guide the industry to capture more of our fair share of consumers’ disposable income. We will never build back this industry to the good ol’ days until we band together and worry not what our fellow jeweler is doing, but how we work together as an industry to attract buyers to the category.  — Kim E. Pelletier, IGC Brand Services, Chicago

Feeling Grateful

We’re hoping and expecting a wonderful Christmas. We are stocked to the gills. I am also very grateful for Jewelers Helping Jewelers on Facebook and the jewelers who are willing to help one another. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL

Cautious Optimism

I’d love to see a correction in the way consumers are buying right now. If we can end this year with traffic up, sales up and customers returning to some kind of normal buying habit, then I will feel great about going into 2020. I’m cautiously optimistic and think that buyers will come around this year because they’re tired of shopping online and want a personal experience. — Marc Majors, Sam L. Majors, Midland, TX

Women Lead the Way

Women jewelry designers are the wave of the future. They are bringing a fresh, unique and clean aesthetic to the world of jewelry. — Elizabeth Saba, Presley Co. Fine Jewelers, San Diego, CA

(We agree, Elizabeth. Keep an eye out for our “Future Is Female” issue in February. — Ed.).

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Diamond Confusion

We expect further cuts to mined diamond prices. What’s tough to figure out is if that is an opportunity or a time to unload … challenging indeed. — Alex Weil, Martin’s Jewelry, Torrance, CA

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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