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Webinar Love, Holiday Cheer and More of Your Letters to the Editor

Jewelers seem cautiously optimistic for holiday sales.

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Webinar Love, Holiday Cheer and More of Your Letters to the Editor

Holiday Cheer

We are excited about the holidays. Positive thoughts bring progress and change. It is only natural to grow. If you are not, find out what is causing you not to. — Bill Jones, Sissy’s Log Cabin, Pine Bluff, AR

Webinar Love

I wanted to drop a quick note to share how much I enjoyed the webinar, “How to Get Your Millennial Prospects to Buy (Again and Again).” Kathleen Cutler did a great job boiling things down to basics that made sense and are actionable by your average retailer. Congratulations and a heartfelt thank you to INSTORE for helping to nurture and guide the industry to capture more of our fair share of consumers’ disposable income. We will never build back this industry to the good ol’ days until we band together and worry not what our fellow jeweler is doing, but how we work together as an industry to attract buyers to the category.  — Kim E. Pelletier, IGC Brand Services, Chicago

Feeling Grateful

We’re hoping and expecting a wonderful Christmas. We are stocked to the gills. I am also very grateful for Jewelers Helping Jewelers on Facebook and the jewelers who are willing to help one another. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL

Cautious Optimism

I’d love to see a correction in the way consumers are buying right now. If we can end this year with traffic up, sales up and customers returning to some kind of normal buying habit, then I will feel great about going into 2020. I’m cautiously optimistic and think that buyers will come around this year because they’re tired of shopping online and want a personal experience. — Marc Majors, Sam L. Majors, Midland, TX

Women Lead the Way

Women jewelry designers are the wave of the future. They are bringing a fresh, unique and clean aesthetic to the world of jewelry. — Elizabeth Saba, Presley Co. Fine Jewelers, San Diego, CA

(We agree, Elizabeth. Keep an eye out for our “Future Is Female” issue in February. — Ed.).

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Diamond Confusion

We expect further cuts to mined diamond prices. What’s tough to figure out is if that is an opportunity or a time to unload … challenging indeed. — Alex Weil, Martin’s Jewelry, Torrance, CA

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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