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Webinar: Platinum Empowerment: Selling Platinum to the Self-Purchasing Woman

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PLATINUM GUILD INTERNATIONAL USA’s Vice President, Kevin Reilly, is joined by consumer research specialist Judith Wright, president of the Wright Group, to discuss recent research on that all-important female self-purchaser including what she wants in jewelry, how she buys it and why platinum jewelry is perfect for this smart, savvy consumer.


The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at [email protected].

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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