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Webinar: The New Way to Capture the Female Self-Purchase Market

U.S. women buy 33% of diamond jewelry as gifts for themselves. Here’s how to get more of that market.

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RESEARCH SHOWS 33% of diamond jewelry in the US was bought by women as gifts to themselves. Join Grant Mobley from the Diamond Producers Association, Kate Peterson from Performance Concepts and INSTORE Editor-in-Chief Trace Shelton for an engaging discussion on how to sell diamonds to this empowered demographic.


The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at [email protected].

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Wilkerson Testimonials

After 42 Years in Business, They Chose Wilkerson to Close Up Shop

After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.”

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