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Webinar: The New Way to Capture the Female Self-Purchase Market

U.S. women buy 33% of diamond jewelry as gifts for themselves. Here’s how to get more of that market.

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RESEARCH SHOWS 33% of diamond jewelry in the US was bought by women as gifts to themselves. Join Grant Mobley from the Diamond Producers Association, Kate Peterson from Performance Concepts and INSTORE Editor-in-Chief Trace Shelton for an engaging discussion on how to sell diamonds to this empowered demographic.


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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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