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Webinar: Ultimate Sales Tips — How to Double Your Diamond Closing Ratio!

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GN DIAMOND’S Asaf Herskovitz and diamond sales trainer extraordinaire Shane Decker join forces to bring you an hour’s worth of some of the best diamond closing tips in the business.


The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at barbara@smartworkmedia.com.

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Les Georgettes

It’s All About Choices

With beautiful jewelry from Les Georgettes, choice is everything. Choose a design. Change colors. With 30 styles, 3 finishes and 48 stunning leather colors, you’ll never be at a loss for a unique piece of jewelry. Create, mix, stack and collect Les Georgettes by Altesse. Made in France.

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Webinar: From First Search to Final Sale — Understanding the Modern Jewelry Customer Journey

Hayley Sonntag and Jason A’alona talk about what motivates people to come into your store and why it’s vital to build your online reputation.

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IN THIS PODIUM-SPONSORED WEBINAR, Hayley Sonntag and Jason A’alona talk about the importance of understanding the customer journey—what motivates people to come into your store and why it’s vital to build your online reputation with an eye towards an exemplary Google ranking.


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Webinar: The New Way to Capture the Female Self-Purchase Market

U.S. women buy 33% of diamond jewelry as gifts for themselves. Here’s how to get more of that market.

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RESEARCH SHOWS 33% of diamond jewelry in the US was bought by women as gifts to themselves. Join Grant Mobley from the Diamond Producers Association, Kate Peterson from Performance Concepts and INSTORE Editor-in-Chief Trace Shelton for an engaging discussion on how to sell diamonds to this empowered demographic.


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Webinar: Using Protection Plans for Loyalty and Profit

Learn everything you need to know about jewelry protection plans.

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LEARN EVERYTHING you need to know about jewelry protection plans — what they cover, what they cost, and how to build a profitable program that’s unique to your business!


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