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Webinar: Using Protection Plans for Loyalty and Profit

Learn everything you need to know about jewelry protection plans.

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LEARN EVERYTHING you need to know about jewelry protection plans — what they cover, what they cost, and how to build a profitable program that’s unique to your business!


The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at barbara@smartworkmedia.com.

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SPONSORED VIDEO

Les Georgettes

It’s All About Choices

With beautiful jewelry from Les Georgettes, choice is everything. Choose a design. Change colors. With 30 styles, 3 finishes and 48 stunning leather colors, you’ll never be at a loss for a unique piece of jewelry. Create, mix, stack and collect Les Georgettes by Altesse. Made in France.

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Webinar: Ultimate Sales Tips II—How to Double Your Diamond Closing Ratio!

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Asaf Herskovitz and Shane Decker join forces once again to discuss the art of the close in the second of this multi-part series brought to you by GN Diamond and the Ex-Sell-Ence Diamond Training Academy.


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Webinar: Sell Silver Like an Expert: Tips and Marketing Tricks for Making This Your Best Silver Selling Season

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Gloria Maccaroni, Director of Brand Development for the Silver Promotion Service, is joined by FACEts Jewelry Consulting’s Nan Lung Palmer and Karen Hollis, owner of K. Hollis Jewelers, to talk about the best ways to stock and sell silver jewelry. From higher turns to thicker margins, this webinar highlights why silver jewelry should be an increasing part of every jeweler’s holiday inventory.


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Webinar: Platinum Empowerment: Selling Platinum to the Self-Purchasing Woman

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PLATINUM GUILD INTERNATIONAL USA’s Vice President, Kevin Reilly, is joined by consumer research specialist Judith Wright, president of the Wright Group, to discuss recent research on that all-important female self-purchaser including what she wants in jewelry, how she buys it and why platinum jewelry is perfect for this smart, savvy consumer.


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