Connect with us

Manager's To Do

Wedding Season is Almost Here. Prep a Checklist of Sales Questions, and More Manager’s To-Do Items

Rework your open to buy for the second half of the year.




May 3-9

MARKETING Send out a Mother’s Day promotional email. Offer to help find the right gift at the right price. Promise free gift-wrapping as well — sons and husbands typically struggle with bows and gift paper.

MARKETING The school year is drawing to a close and graduation is rapidly approaching. Place “Congratulations Class of 2020” signs in your windows. See if your high school or local college has advertising options in their graduation bulletins or final editions of school newspapers.

SALES Everything (cases, email schedule, events) should be in place now for Mother’s Day (May 10). Unveil a surprise late-day spiff — an extra day off or two in summer — for any staff member who meets an especially challenging goal.

May 10-16

MANAGEMENT Work on task management. Assign each person specific jobs. The front window will never go uncleaned for one week again.

BRIDAL Wedding season is almost here. Brainstorm a checklist of questions to sell additional jewelry to brides: Will the bridesmaids be wearing jewelry? Will the groomsmen need tie pins or cufflinks?

May 17-23

MANAGEMENT Start thinking summer reading. Set yourself a target of reading one business book a month for the next quarter. Some of our favorites titles from the bestseller lists of the last few years: The Captain Class by Sam Walker, If You’re In A Dogfight, Become A Cat by Leonard Sherman, and Stealing Fire by Steven Kotler and Jamie Wheal.


MARKETING According to, September has snatched June’s mantle as the most popular month for weddings. Still, June is likely to remain No. 1 for anniversaries for some time to come. Send out an offer for diamond upgrades to customers with anniversaries in the sixth month.

TRAINING Skills, as opposed to natural strengths, can be taught. Write down one important skill that you can teach each member of your staff. By the end of next week, make sure that you’ve spent at least some time working with each staffer on that skill.

May 24-30

MARKETING Print new business cards for all staff with a special introductory discount offer on them.

FINANCE It’s been a wild start to the year. Whatever expectations you had have likely gone out the window. Rework your open to buy for the second half of the year. Next, a new marketing plan for those same six months.

STORE Notice it getting warmer in your store? Could your air-conditioning do with a service? Could it be worth investing in heat-reflecting blinds?

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

Promoted Headlines






INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular